We've been following Lola's blogs and counting down the days till the debut of Material Girl at Macy's, and the day has finally arrived! You can now purchase Madonna and daughter Lola's first collection in select Macy's stores or at Macys.com. To celebrate the launch, six select Macy's will be doling out Madonna-autographed "Material Girl" tees. Plus, if you're in the N.Y.C. area, you can head over the Herald Square flagship at 5 P.M. to see the face of the brand, Taylor Momsen, rock out with her band, The Pretty Reckless. Purchase $50 worth of merchandise and get your photo snapped with the Gossip Girl star. Click through our gallery to see Momsen modeling the full look book and shop your favorites now!