Finally, you can join Kanye West's "I get it custom, you a customer" school of thought—at least when it comes to your foundation. With the help of the new MatchCo app, you can score a customized formula that's an exact match to your skin tone, leaving those days of the telltale foundation line around your chin in the past. Though there are other apps out there to help you find your perfect shade, MatchCo is the first of its kind to offer a product tailored to fit your needs.
Rather than just pulling colors from your recent selfie, the app will scan and analyze photos taken of the skin on your wrist and areas of your (makeup-free) face to ensure the most precise match. You'll receive your foundation—which combines moisturizer, primer, and a lightweight tint—within two weeks, and in case you ever need a refill, rest assured that your shade will be kept on file. Priced at $49 per bottle, we figure that's pretty reasonable for a bespoke foundation that is guaranteed to blend seamlessly with your complexion. Download the app for free on the iTunes App Store.