If you think fashion is art, Uniqlo is taking it one step further—the retailer is turning art into fashion. Today, the company launches its first SPRZ NY collection in collaboration with the Museum of Modern Art in New York City. Together, the store and museum teamed up to create over 200 pieces, from tanks to tees to socks to bags, all plastered with the work of the most transformational artists of our time ($5.90 to $49.90 at sprzny.uniqlo.com).
The project took months to develop, partly-led by the curatorial team at the MoMA, who hand-selected the eight artists to kick off the collection, plus the works they would reinterpret for the clothing. And it's all in the mix. Artists include both rising stars and household names, such as Jean-Michel Basquiat (below right), Keith Haring (tote above and tank below left), Ryan McGinness, Sarah Morris (above left), Jack Pierson, Jackson Pollock, Andy Warhol (above right), and Lawrence Weiner.
And while the art on the clothes are limited-edition delights, so is the new second floor of the Uniqlo Fifth Avenue flagship in New York City, which the brand remodeled specifically for this collection. Museum-like in its structure, the space displays each arty tee behind a glass panel (think: a gallery exhibition). Of course, if you want to see this art for real, the Museum of Modern Art is actually just down the street.