Playboy is going high-fashion! Well, kinda. The sexy brand teamed up with Marchesa to create a modern, couture update of its classic bunny costume, which the label’s designers Keren Craig and Georgina Chapman (shown) unveiled at the new Playboy club in London over the weekend. Their new va-va-voom version integrates the designers' signature draping and embroidery on the tight corset (center). "I think it's such an iconic outfit that it was just really fun to do something with that in mind,” Chapman told the Telegraph. “We didn't really want to change the design all that much".” The costume is also for charity, and will be auctioned off to raise money for Breast Cancer Awareness this October.