Marcjacobs.com just got a makeover—debuting a fun, new playful way to shop all your favorite Marc collections. Inspired by an actual in-store shopping experience, the new site mixes illustration with photography and video to bring you a "virtual store," complete with a boutique facade (left) and cartoon sales people. President Robert Duffy and Jacobs are the "buyers" for the site, which features a curated selection of Marc Jacobs collection, Marc by Marc Jacobs and Little Marc, plus a variety of special, inexpensive items (T-shirts, key chains, colored pencils) that have kept the Bleeker Street store in N.Y.C. jam-packed during the holiday season. "It's going back to the roots of the Marc Jacobs brand...fun, entertaining, engaging, and cool," James Gardner, CEO of the site's design firm, told WWD.
Sep 3, 2015 @ 8:00 PM