Luxury shopping online can sometimes be a bit of a bore—a lot of sites feature the same merchandise and it's often just too, well, blah. But Matches Fashion is something completely different. The London-based e-commerce site has found its sweet spot by offering unique, quirky, trendy and totally standout items that you're unlikely to find anywhere else. While the site offers all those fave designers of ours (Isabel Marant, Chloe, Saint Laurent and more), their curation and spotlight on up-and-coming designers like Adam Lippes, Thierry Colson and Galvan separate Matches from all the other high-end retailers.
Plus, the London company ensures that shopping on their site won't be overwhelming by offering up a ton of editorial content that helps with the browsing experience. Natalie Kingham, Buying Director for Matches Fashion, explains the best way to shop online: "My favorite part of the site and something that's an important feature of our site is the Instant Outfit. Twice a week, a new buyer picks an outfit. The most recent one I created perfectly explains the balance of Matches and my own personal styling taste of mixing the more high-end with more ready-to-wear, up-and-coming designers." Kingham's picks include a Gucci jumpsuit, Givenchy sandals, The Row backpack and R13 denim jacket (see below).
What also separates Matches from the majority of sites is their collaborative efforts with up-and-coming brands. Some summer highlights: coming in a few weeks, British designer Thierry Colson teamed up with Matches to release a capsule collection of "really chic pieces to wear in the city even when it's really hot, then straight to your holiday, or vacation!" said Kingham. Plus, look out for designer Marques'Almeida's new separates which sold out so quickly that even the Matches team were unable to purchase their own picks. With Almeida's raw-edge take on denim, you'll be wearing your jeans in a totally new (and street style-worthy!) way.
Plus, take a look at Natalie's picks from the site!
Marques'Almeida Collarless Denim Jacket (Matches Exclusive), $451
The Row Leather Backpack, $4,362