It may be just starting to feel like winter, but fashion brands are already looking towards spring. Yesterday, Louis Vuitton's creative director Nicolas Ghesquière debuted the ad campaign for the brand's upcoming collection, and the images feature a muse unlike any we've seen before.
Instead of casting a model or celebrity, Louis Vuitton broke the mold and chose Final Fantasy video game character Lightning to show off next season's must-have looks. For the "Series 4" campaign, the brand enlisted video game artist and designer Tetsuya Nomura of Square Enix to animate the pink-haired muse. The result? Highly futuristic images that complement the spring collection's sci-fi feel.
However, Lightning isn't the sole model in the "Series 4" campaign. Today, Ghesquière shared a new image, which features Sense8 actress Doona Bae. We can't wait to see who else will star in the undeniably cool ads.