Our first official look at Kylie Jenner's new ad campaign for Puma is finally here! After plenty of teasing on social media, on Sunday the youngest member of the Kardashian-Jenner clan finally handed over the goods.
"Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce," Jenner, 18, captioned the first photo from the campaign (above). In the ad, the reality-star turned entrepreneur can be seen wearing a purple sports bra emblazoned with an oversize black Puma logo, matching knee-length spandex, and a pair of black Puma Fierce sneakers.
Puma also offered a sneak peek at the campaign on Instagram, sharing an ad that shows Jenner working out with a leather medicine ball. "PUMA Fierce. A lightweight trainer with zero excuses. Dropping 4.1.16," the brand captioned the post.
Adam Petrick, global director of brand and marketing for Puma, explained the decision to use Jenner in a statement to ET in February. "Kylie represents a fresh and exciting new era for fashion and we couldn't think of a more fitting and influential female to headline this campaign for Puma."