Set your alarms for 6 p.m. ET/3 p.m. PT, because punctuality is key if you're trying to pick up Kylie Jenner's latest color. These days, it seems that the star launches a new lip kit more often than Serial's new bi-weekly podcast schedule (no shade to Sarah Koenig, we just miss our regular Thursdays with you), and this afternoon, Jenner will roll out Kourt K, a super-deep plum paying homage to her big sister, unlike any other color in her current lineup.
The star made the announcement Thursday on her website and app, and we're already positive the hue will sell out in five minutes flat, just like every lip kit that came it. Our advice? Increase your chances of scoring one by loading the kyliecosmetics.com page a few minutes before the 6 p.m. ET release, and hit reload like mad until the "Add to Cart" button becomes active. Time is of the essence here, so keep that payment info handy. Good luck, and godspeed to you all.