On Thursday, Kardashian took to Instagram to introduce Good American, a brand-new denim brand designed for women everywhere. “I’m so excited to announce my new denim brand @goodamerican!!!,” she wrote as the caption to a promotional image that links to the line’s newly-launched Instagram account. “This has been such an incredible journey and I feel so blessed to be able to bring this line to women everywhere of ALL shapes and sizes. I can’t wait to show you!! Sign up now to be first to shop goodamerican.com #goodsquad.”
According to WWD, the new project is set to launch on Oct. 18 at Nordstrom and on its own site. So what can we expect? While Kardashian took to Snapchat to offer a sneak-peek, WWD also reports the indigo favorites will come in sizes 0 to 24 and will range in three styles dubbed Good Legs (skinny), Good Cuts (boyfriend), and Good Waist (high-waist).
Prepare to fill up your shopping carts.