Starting Nov. 21, some 800 stores from Kering luxury brands, like Gucci, Balenciaga, Alexander McQueen, and Stella McCartney, will be inviting customers to join its annual campaign to raise social awareness of violence against women, distributing 125,000 white ribbon brooches designed by McCartney in support of the cause.
It’s a worthy campaign, and one that demands attention in any regard. The six-year-old Kering Corporate Foundation was created, in part, to address the issues that resonate most deeply with its clientele, violence among women being one of the most critical. The McCartney designed brooch – a sketch of a white ribbon against a gold backdrop – is introduced at this time each year in anticipation of International Day for the Elimination of Violence Against Women on Nov. 25.
This year, a social media component, with the hashtag #BeHerVoice, is also helping to make the campaign more visible, and has already attracted major supporters like Drew Barrymore (above), Cara Delevingne, Johnny Depp (below), and Penelope Cruz, who have posed with the brooch, which MCartney has been distributing on social media. On Instagram, she summed up the mission concisely in a caption: “Break the silence, not lives.”
More information on the campaign can be found here by visiting the Kering Foundation website.