Talk about making beauty your business! The Kardashian-Jenner clan can chalk another win with today's news. Kendall Jenner, who has been making waves in the international modeling circles, walking in Chanel, Marc Jacobs and Givenchy shows, has just scored a big coup: she's a new face of Estée Lauder!
Following in the famous footsteps of ladies like Elizabeth Hurley, Gwyneth Paltrow, Constance Jablonksi and Hilary Rhoda, Jenner's Lauder contract is one of the most coveted gigs around. She'll appear in digital, TV and print advertising campaigns and will tap her massive 30 million strong social media following for the beauty brand's channels.
"She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world," said Jane Hertzmark Hudis, Global Brand President, Estée Lauder.
Jenner seems pretty jazzed too. She posted an image (see above) from a Lauder shoot this morning. Apparently, she found out the news backstage during Paris fashion week and has had to keep mum on the news. "It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling," she said in a press release. "I am so excited to share it now and be part of Estée Lauder."