Kendall Jenner’s hospitalization for exhaustion may have been a eye-opening moment in 2015, but so far in the new year the 20-year-old model hasn't shown any signs of slowing down: The social media favorite has been tapped to star in Mango’s spring 2016 campaign, WWD reports.
So what persona will Jenner take on in the ads? Photographer David Sims captured the model for the campaign's “Tribal Spirit" theme. In the first sneak peek (below), Jenner dons a sleek black leather minidress with plenty of fringe.
“We thought she was the best model to embody this trend," Mango Vice President Daniel Lopez told WWD. "And obviously the upside with that is that, as a model, she’s very professional, she works fantastically. As a celebrity she has huge repercussions in the market and among her followers."
Three other campaign stars will be announced in March, April, and May, with themes of their own. According to WWD, Jenner said that the opportunity is simply “unbeatable. I felt very comfortable with the garments and with the entire Mango team."