Just when we thought we couldn’t possibly be any more excited about H&M’s newest collaboration with Balmain, we see the ads and the impossible happens. Starring Kendall Jenner, Gigi Hadid, Jourdan Dunn, and male models Hao Yun Xiang and Dudley O’Shaughnessy, the star-studded campaign images highlight the collection in all its glam glory. This may be the Swedish retailer’s most captivating collab yet.
Set in a futuristic subway car, the ads juxtapose the high-end, structured pieces (think beaded dresses and tunics, double-breasted blazers with gold hardware, and shaggy fur jackets) with the sleekness of the public transportation system.
And although Jenner, Hadid, and Dunn are the models of the moment, that’s not the only reason they were chosen for the ads. All three have starred in previous campaigns for the French label, making them the perfect fit for its collaboration with H&M. “When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign,” Olivier Rousteing, the creative director of Balmain, says in a statement.
The Balmain x H&M collection goes on sale Nov. 5 worldwide and online. Mark your calendars now, and keep scrolling to see more images from the campaign.