Jonathan Borge
Nov 21, 2017 @ 12:30 pm

Sorry, Gisele Bündchen, but the $17.5 million you earned in the past year just wasn’t enough to make sure you maintained your reign as the world’s highest-paid model.

On Tuesday, Forbes released its annual list of the runway regulars who are racking up the big bucks, and after 15 years in the No. 1 spot, Gisele Bündchen was ousted by none other than Keeping Up with the Kardashians star Kendall Jenner.

Studio Fernanda Calfat/Getty Images

The 22-year-old fashion favorite earned a whopping $22 million this past year, and she was able to beat out Gisele thanks to an army of brands she collaborates with and regularly advertises on Instagram including Estée Lauder, Adidas, and La Perla. Forbes also reports that her earnings from the family’s hit E! show plus her Kendall + Kylie clothing line with Kylie Jenner gave her a bump, too.

So who else is on the list? Chrissy Teigen reached the No. 3 spot with $13.5 million while Adriana Lima hit No. 4 at $10.5 million and both Gigi Hadid and Rosie Huntington-Whiteley tied for No. 5 at $9.5 million.

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According to Forbes, the list is based on income from fragrance and cosmetic contracts and is sourced from interviews with agents, executives, and managers. The takeaway? Social media is where the profit lies.

VIDEO: Kendall Jenner Dethrones Gisele Bündchen and Becomes Highest-Paid Model in 2017


“With social media, there are more opportunities to create your own content and use your own voice,” IMG Models President Ivan Bart told Forbes. “The stars are using it.”

See the top 10 list below—and visit for the full list.

10. Ashley Graham: $5.5 million

9. Bella Hadid: $6 million

8. Liu Wen: $6.5 million

7. Karlie Kloss: $9 million

5. Rosie Huntington-Whiteley: $9.5 million

5. Gigi Hadid: $9.5 million

4. Adriana Lima: $10.5 million

3. Chrissy Teigen: $13.5 million

2. Gisele Bündchen: $17.5 million

1. Kendall Jenner: $22 million

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