Thanks to Kate Spade New York, we're dreaming of warmer weather. The brand's spring 2016 collection was inspired by the "first blush of spring," and the just-released ad campaign for the lineup perfectly embodies that notion. Filled with loads of flowers and a new face for the brand, British model Jourdan Dunn, the photos perfectly embody the springtime.
"We are thrilled to be partnering with Jourdan Dunn, as she joins our team of interesting personalities this season," the brand said in a statement. "Similar to our customer, Jourdan is a woman who wears many hats, as a model, mother, philanthropist and chef. She perfectly embodies the spirit of the ‘kate spade new york girl,’ and we’re excited to share this spirit through our spring 2016 campaign and collection."
Aside from Dunn, the photos—which were shot by Emma Summerton—feature an eclectic cast of modern fashion stars, including the iconic Iris Apfel, model Syrie Moscowitz, fashion illustrator Robert W. Richards, artist and actress Anh Duong, author Karley Sciortino, and musician Jon Batiste. The campaign is meant to celebrate the unique personalities of New York City.
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Check out more beautiful and bright photos from the campaign below.