Though she’s earned a Golden Globe Award and has unforgettable films like Almost Famous and How to Lose a Guy in 10 Days under her belt, Kate Hudson always appears to be the epitome of approachable cool with her ready signature smile and '70s-influenced style. But since 2013, the actress and Hollywood mom has toiled to build Fabletics, a chic and stylish line of athletic wear that will officially expand its online business into six stores across the country this fall.
“The success we’ve had in the last two years has been just amazing for us and we felt that we should start the process of opening these store for our customers so they can get the opportunity to look and feel and touch the products and have a different experience with our brand, other than just online,” Hudson told InStyle yesterday, just hours before arriving at Bridgewater, New Jersey to celebrate the label's fifth brick and mortar location. “It allows us places to be able to do some fun things, whether we’ll be bringing in different yoga instructors or showcasing things within the store and playing around with it. It’s really exciting for us. It’s a nice way of connecting with our customers.”
Each store is designed to with a no-fuss philosophy in mind, which Hudson hopes will make it easier for her customers to sift through their favorite pieces. “We wanted it to be clean,” she said, adding, “You can see everything and see what is it that we’re doing and sort of let the product speak for itself instead of having to go through a bunch of clothes and find something. We wanted it to feel a little bit more serene.”
Inside the new store, Hudson eagerly posed amongst her workout-ready creations and took a moment to sign autographs. The beauty also took to Instagram to share a photo (below) of her in-store team, writing: “New Jersey you were awesome! Had an amazing evening visiting one of our new @Fabletics stores in Bridgewater, NJ! Thanks to all the girls working in the store and everyone who came out to visit. So much love.”
With the help of her brother, Oliver Hudson, the multi-hyphenate talent recently launched FL2, a men’s component to the line, and wants to continue growing. “I want to make some cute active clothes for kids— tracksuits, things that they wear and I think would be good," she said, adding that she also has her sights on opening more stores and even overseas in Europe.
Hudson’s clearly ambitious, but did she ever imagine that the brand would grow to become this successful? Not exactly. “The success that we’ve had is actually just shocking to all of us,” she told us. “Honestly, going into this I really wanted to do it just to motivate women, to empower them to feel good and want to make, set goals for themselves and look cute doing it."