Any makeup artist will tell you: Eyebrows are the single most important feature of the face, despite the fact that they’re often overlooked. "Your brows create balance and proportion," says makeup mogul Kat Von D, the woman behind cult-favorite cosmetics line Kat Von D Beauty.
Known for some of the most coveted long-wear lipsticks on the market, Von D teased a new brow collection to her 4.5 million Instagram followers starting last summer. "You guys ready for the best bullet-proof long wear eyebrow product of all time," she asked. Well, the products have finally dropped, and it was well worth the wait. You see, Von D knows far too well that there’s no one-size-fits-all approach to figuring out how to create and maintain the perfect brow. That’s why the collection includes three different formulas to suit every need.
The Precision Pencil (available in seven shades) is retractable and has a skinny oval-shaped tip with the perfect width for easily creating short, quick strokes. The primer-infused powder (Brow Struck) comes in seven shades and has major staying powder with a shimmery pigment to create a hue that’s natural-looking and not overly matte. Lastly, Super Brow, the long-wearing pomade comes in seven neutral shades, but also seven bold hues including red, blue and green for times when you want to taste the rainbow.
So whatever your brow issue is—over-tweezed, outgrown, or, well, flat out boring—this collection has you covered.