Karlie Kloss (one of the most talked about and recognizable models around) is once again proving she's way more than just a pretty face. In 2012, Kloss developed a line of do-good wholesome cookies, adorably dubbed Karlie's Kookies, in partnership with Momofuku Milk Bar, with proceeds benefiting hungry children around the world. So it makes sense that Kloss has now turned her attention to another project with a purpose: one-for-one Warby Parker sunglasses (the brand distributes a pair of glasses to someone in need for every pair of eyewear it sells).
The Karlie Kloss x Warby Parker collection comprises three chic wire-frame styles (below) that boast gradient lenses washed in colors ranging from Faded Slate to Violet Clover. But most importantly, for each pair sold a donation will be made to a nonprofit organization that's dear to Kloss: the Edible Schoolyard NYC, whose mission is to make fresh fruits and vegetables more accessible to those living in low-income areas.
We picked Kloss's brain to find out details about the design process, the story behind the styles, and how the collection speaks to her personal style. Read on and then proceed to warbyparker.com to select one of your own. Each style rings in at $145, available starting today!
I've known Warby Parker co-founders Neil and Dave for years and have always admired Warby Parker's commitment to social enterprise. We've been wanting to work together for a while now and luckily it just worked out perfectly to collaborate on this collection this year!
Why are you excited about this collection?
The whole process of collaborating with Warby Parker has been so much fun, and it's been such a team effort to bring this collection to life. And the sunglasses are beautiful! Plus, a percentage of proceeds will benefit Edible Schoolyard NYC, an organization close to my heart that builds, maintains and staffs garden and kitchen classrooms in low-income public schools.
What is unique about it? What's the story behind the wire accents?
The collaboration includes three new styles, each retailing for $145. The Julia frame is our reinterpretation of the classic teardrop shape. We played around with that silhouette by resizing the lens shapes and adding distinct wire accents to the Clara and Marple frames. All three frames feature a gorgeous ombre effect in the lenses.
How does this collection speak to your style?
We wanted something that was incredibly polished and eye-catching but still full of personality, so we started with a classic teardrop shape and gave it a spin. The collection definitely emulates my personal style—simple and classic.
What was the design process like? Did you already have certain styles in mind? Or did they evolve into what they are now?
I worked hand in hand with the Warby Parker design and creative teams to conceptualize the styles in the collection, and I'm so happy with the result of our hard work: the perfect sunwear collection that is feminine and confident.
Which one is your favorite piece, and why?
I am in love with the Clara frames in heirloom gold. They have this awesome rounded shape to the frame that gives them a retro feel, but at the same time, they're super wearable. I've been wearing them nonstop!
What kind of a woman do your sunglasses target?
I'd like to think they're for every girl! They're super wearable and go with everything.
When it comes to summer fashion/style, why are sunglasses so important?
They're essential! Not just as a fashion piece but for protecting your eyes in the summer months when it's so sunny. Sunglasses easily up the style quotient on any outfit and can instantly make you feel chic!