Alex J. Berliner / BEImages
Enid Portuguez
Jan 20, 2010 @ 12:00 am

Jessica Simpson is expanding her fashion empire with a jeanswear collection by Jones New York. The eponymous line includes core denim styles—boot-cut, skinny, flare, straight-leg—in premium denim washes along with knit tops, jackets, skirts and easy layering pieces. For Simpson, fit is key to her line's jeans. "A girl's booty needs to look good," she told WWD. The collection launches at department stores nationwide in July.

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