Over the weekend, the Hammer Museum in Los Angeles celebrated its fifth annual K.A.M.P. (Kids’ Art Museum Project), an exciting and interactive event imagined by artists to help cultivate the next generation of art lovers and patrons by providing extraordinary access and experiences for kids and their families. Nearly 1000 guests attended the event, including celebrities like Jessica Alba, Conan O’Brien, Armie Hammer, Molly Sims, Max Greenfield, and Will Ferrell, who read from their favorite children's book in the museum's galleries. Sims opted for the bestseller Dragons Love Tacos ("It's a big hit in my house," she tells InStyle), while Hammer chose the classic Oh, The Places You'll Go! by Dr. Seuss.
Throughout the day, families were able to participate in 20 different creative workshops in the Hammer Museum courtyard led by artist, architects, photographers, and designers, where kids could make and design anything from H&M tote bags to James Perse t-shirts to 3D watercolor mobiles. "I love that this event shows kids they can put their hands on art," Hammer (one of the museum's Honorary Directors) says. "It’s not just hanging something on a wall. They can come and make their own pieces, and that’s great to open kids eyes to make everything they want." Alba, who attended K.A.M.P. with her husband Cash Warren and two daughters Honor and Haven, also enjoyed the hands-on aspect. "We do a lot of arts and crafts at home," Alba tells InStyle. "My daughters love it."
All in all the event was a huge success, raising more than $200,000 in support of the Hammer Museum’s free public youth programs, including Hammer Kids.
—With reporting by Matt Donnelly