The popular social media platform debuted a brand new look on Wednesday, updating its app and design to reflect a simpler camera logo with a rainbow in gradient form.
"The simpler design puts more focus on your photos and videos without changing how you navigate the app," Instagram published on its blog. “We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.”
The changes come in response to the evolving global Instagram community—one that has shared more than 80 million photos and videos daily—over the past five years: “Our updated look reflects how vibrant and diverse your storytelling has become.”
Users will also see updated icons for the company’s other creative apps: Layout, Boomerang, and Hyperlapse.
A fresh and vibrant way to enjoy one of our favorite photo- and video-sharing sites? We’ll double-tap to that. See the changes in action in the video below.