Fact: Anytime "Old Hollywood glamour" is referenced in the beauty world, more often than not, Marilyn Monroe's timeless look is used as a template. And 53 years after her death, it's only fitting that the icon has been named as ambassador to an equally-historic brand, Max Factor cosmetics!
A quick lesson in beauty history: Max Factor emigrated to the U.S. in 1908, and ran a business creating makeup and made-to-order wigs for Hollywood films. The pro developed a "flexible greasepaint" to give actresses like Clara Bow, Lena Horne, and Joan Crawford, among other silver screen stars a flawless complexion on camera, and unlike theatrical makeup of the time, Factor's didn't crack or cake under the bright lights used on set. In conjunction with his son Frank Factor, he created products like powders, nail tints, and lipgloss, even coining the term "make-up" as we know it today. After his death in 1938, Factor's son took on the name Max Factor Jr. and continued adding to the already-innovative product catalog. According to the brand, it was Max Factor Jr. who was responsible for transforming Norma Jeane Mortenson into the Marilyn we know and love.
"Marilyn made the sultry red lip, creamy skin, and dramatically-lined eyes the most famous beauty look of the 1940s," celebrity makeup artist Pat McGrath, who is Max Factor global creative design director, tells WWD. "It is the ultimate look that defines glamour---nothing else compares." Amen to that! Her influence in the hair and makeup world continues to be evident, as the star has picked up posthumous beauty gigs with MAC, Chanel, and Big Sexy Hair.
Max Factor's latest campaign will promote the brand's line inspired by none other than Monroe herself, and while the products are only available overseas, beauties in the U.S. can still get in on the fun by uploading a picture of their most glamorous transformation selfie, and tagging the post with #GlamJan. Keep an eye out for the online campaign, which features footage of Marilyn on and off the set, as well as famous faces like Candice Swanepoel paying homage to the star!