With devastation all along the East Coast and millions without power, heat, and hot water—if not without a home—in the wake of Hurricane Sandy, and on the heels of a star-studded telethon that raised nearly $23 million, according to NBC, many fashion and beauty brands are offering shoppers ways to help with the relief effort. eBay has set up a hub where you can find retailers who are donating a portion of their proceeds to associated charities, thecoveteur.com is donating 100 percent of profits to Hurricane Sandy relief, and shoppers at Macy's and macys.com are able to donate to Hurricane Sandy recovery at checkout, with Macy's matching donations up to $500. But it doesn't end there: Ralph Lauren donated $2 million to various charities associated with the cause and Nordstrom has donated $200,000 to the American Red Cross. Meanwhile, celebrity manicurist Jenna Hip—remember the wild cheetah nails from Miley Cyrus's Halloween costume?—is donating 100 percent of the profits from her OpenSky boutique to the relief efforts. And she's not the only beauty maven in on the cause. Chantecaille is donating 20% of their online sales to the Red Cross and ASPCA now through November 18, and Kiss My Face is giving 50 percent of online sales to the Red Cross through this Friday. And here's a whopper: Anthony Logistics is giving 75 percent of proceeds from their best seller, the Hair and Body Cleansing Gel in Chamomile, to Sandy relief. Plus, Gap, Shopbop.com, Amazon, and Neiman Marcus have links set up on their sites, making it really easy to donate to the Red Cross. We love that so many within the industry are rallying around the Sandy recovery effort! Shop now to help however you can!
Plus, see how celebrities responded to Hurricane Sandy.