If the thought of sporting a baja pullover evokes images of Luke Perry as Dylan McKay in the sand on 90210, you're not alone. "People think of them as these itchy, boxy sweatshirts you buy on vacation," says Baja East Co-Founder Scott Studenberg. Still, those connotations haven't stopped Studenberg and fellow co-founder John Targon from making it a staple for their brand—and they aren't alone. The summer sweater has become a must-have for Tory Burch and Greg Chait of The Elder Statesman, as well.
So what to look for when investing in summer's It item? "We like to shake up the baja by making it out of beautiful fabrications like leather, crepe, and cashmere," explains Targon. Additionally, adds Studenberg, "look for a style with a lower neckline and lower armholes to be more flattering on the body." And please, skip the cut-offs and flip flops unless you are heading to the beach. "We love the idea of making it ultra feminine with a long skirt and bloused with a belt or street ready with leather leggings," says Studenberg.
Ahead, must-have outfit ideas to dress up your baja.