Jenna Dewan-Tatum’s Rubin Singer number demanded an equally head-turning hair and makeup routine at A&E’s Upfront event in New York City. Wondering how you can rock the same edgy look? The man behind the mane, Derek Williams, and makeup pro Jake Bailey tell us how.
After prepping damp hair with a root volumizer and beach spray, Williams flipped Dewan-Tatum's head upside down and rough dried with his hands. He then alternated between a large curling iron and a GHD Eclipse Flat Iron ($245; ghdhair.com) to create bends in the star’s strands. His insider tip? “Switching between two different irons is a great trick to creating a natural look, as natural texture doesn't have the same pattern.” To finish, Williams relied on two of Oribe’s cult favorites: Dry Texturizing Spray ($42; oribe.com) for some extra body and a light veil of Superfine Hairspray ($32; oribe.com) to gain staying power.
As for her smoldering eye makeup, Bailey began by lining the upper lash line and inner rim with Urban Decay 24/7 Glide-On Eye Pencil in Zero ($20; urbandecay.com). Opting for a smoky aubergine shadow, he applied Nars Eyeshadow in Arabian Night ($45; narscosmetics.com) all over her lid and crease, adding a black charcoal shade to the outer corners to lengthen her eyes.
Once brightening her complexion using Chanel Le Blush Crème in Presage ($38; chanel.com) along the apples of her cheeks, Bailey finalized the look with Kevyn Aucoin Lip Gloss in Nerenise ($30; nordstrom.com), a sheer coral shade.