Dyeing your hair can lead to seriously damaging effects—unless, of course, you’re Kim Kardashian. Despite going from blonde to blonder and then back to brunette in less than a month, the star’s signature silky strands have remained intact, and somehow look shiner than ever before. Clearly, we needed some answers.
The secret weapon, Kardashian’s colorist Lorri Goddard reveals, is b3 Brazilian Bond Builder, a new professional product that purports to build healthier hair with every dye job (without adding any processing time to your appointment). Yes, really.
“B3 works because as it is emulsified with the color it permeates the inner structure of the hair," Goddard tells InStyle. “Adding it to any hair color helps reflect light and keeps hair color gorgeous longer.” In other words, hair-color chameleons, you can reduce the chance of damage and breakage, delay touch ups, and walk out of the salon with some serious shine.
Head to brazilianbondbuilder.com to learn more.
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