Hooters Is Making "Family Friendly" Versions of Its Iconic Uniforms

X
Shop This Post

Hooters has never been known for its family-friendly environment. For years the American restaurant chain has drawn customers with the appeal of chicken wings and young waitresses in cleavage-baring tanks and short-shorts. But all that may be about to change.

Hooters plans to slowly but surely take Asia—30 new locations are expected to spring up across the continent in the near future. With the new additions, Hooters Asia president Neil Bailey has some branding changes in mind to promote a more family-friendly incarnation of the iconic restaurant chain. First up: the uniforms.

According to Channel NewsAsia, Hooters Asia will first roll out the uniform modifications in its Jakarta, Indonesia, outlet, where higher necklines, longer skirts, and thicker stockings are slated to debut.

RELATED: 5 Easy Office Uniforms for the Busy Working Woman

“We want to be culturally respectful,” Bailey said of the upcoming changes. “Hooters of America was worried (that modifications would dilute the brand) but we didn't have to take long to convince them. You can’t just come in with the mindset of ‘I'm here now so accept it.’ It’s about adapting to your environment and knowing that you are the guest. When you recognize that, they will welcome you like any new neighbor.”

SHOW TRANSCRIPT

Coinage. Life, well spent. Presented by Geico. The ladies of the real housewives of Atlanta, are the queens of turning 15 minutes of fame into the fortune of a lifetime. Stars of the enormous reality franchise have used the show as a platform to promote their many businesses and grow their brand. Kandi Burruss started her career as one fourth of the platinum selling group Escape. Since the group break up she became a successful song writer pending verses with Pink, Destiny's Child, Mariah Carey and Whitney Houston. She's also quite the business woman. Burruss has a very lucrative adult toy line called Bedroom Kandi. A clothing boutique in Atlanta and is now venturing into the restaurant business. Self proclaimed southern belle Phaedra Parks is also no stranger to being a boss. She runs a law practice by day, is selling #FixItJesus t-shirts, has authored two books, and is a certified mortician. And who could forget, she. She has her own workout DVD, Fine Body that can help you get her infamous Donkey Booty. NeNe Leakes has become a household name ever since the franchise debuted back in 2008. Leakes started her own production company that produced her spinoff I Dream of NeNe. She's designed a succesful clothing line for HSN and her acting and hosting careers have flourished Bleaks has starred on shows like Glee and The New Normal and is currently one of the hosts of fashion police. Kim Zolciak has also used her fame from reality tv to launch her own beauty business. She recently launched cashmere, a high-end beauty line that can give you skin as sooth as hers. Instead of just heading to spas and brawling over lunch, these ladies are bosses in business. [MUSIC] Coinage, Life well spent. Presented by Geico.

Sponsored Stories


 
Back to Top