Tree-huggers unite! H&M is expanding its current beauty line with nearly 30 new eco-friendly cosmetics. Not only are the formulas created with the environment in mind, the packaging will also be available in recyclable materials.
In a statement H&M Beauty's Concept Designer Sara Wallander explained, "We already offer conscious choices with our fashion collections so it is natural for us to have the same offering within our beauty collection. We always aim to develop our products to high and responsible standards in both materials and production. With the conscious range we have taken this philosophy even further. We are very proud to now be able to offer organic beauty to our customers."
The natural line includes must-have skin care products like a hydrating face mask and body oils. Plus, the expansion even dabbles in hygiene with eco-friendly deodorant. We definitely can't wait to get our hands on the entire line.
The green products will start to hit select stores across the U.S. and also online next week until March, all leading up to the debut of the Conscious Exclusive Collection on April 7th.