Tying the knot this past weekend is not the only exciting news supermodel Hilary Rhoda has to share this week. The three-time Sports Illustrated Swimsuit Issue model and face of Estée Lauder is now the frontwoman for Dressbarn's "What's in a Name?" campaign, in which she got to pose alongside friendly farm animals in some super cute dresses.
"It's a really cool idea that Dressbarn is taking charge of the name and having a little fun with it," Rhoda told InStyle at last night's Dressbarn event in New York. "I love that we did the shoot with all of these barn animals. It was a really fun, fun day."
The campaign, which was shot by legendary photographer Patrick Demarchelier, aims to poke fun at the brand's namesake with a full cast of barnyard animals. When asked about her experience modeling alongside the animals, Rhoda said it was "quite the experience" and that her motto during the shoot was to go with the flow.
"With the bull, it was definitely very serious. Everyone had to be quiet on set, no sudden movements," Rhoda said. "Then, we had the pig who kind of had a mind of his own and he got fed a lot of treats in order to get him to cooperate. It was really fun."
When asked about the Dressbarn sweater dress she wore to the event (below), Rhoda said she likes it for the same reason she loves all of the Dressbarn dresses: They are versatile, comfortable, and can be dressed up or down. "You can really do anything in these dresses," Rhoda said. "This is a cute party dress, but then you can also wear it with boots to work."
Speaking of dresses, Rhoda donned a custom Carolina Herrera gown this past weekend when she married her fiancé of two years, NHL player, Sean Avery. The couple said "I do" in an intimate ceremony on Saturday in the Hamptons.
"Carolina Herrera is one of my favorite designers," Rhoda said. "I've done her shows so many times. It was something where I tried on a lot of 'bridal things' and it just didn't feel right. [My dress] still had the bridal touches, like the buttons going down the back and the ivory, but when I tried on these big ball-gown lace things, it was so not me at all."
Instead, Rhoda's dress was sleek, simple, and completely elegant. In seeking out her dress, the model said she was looking through pictures on Carolina Herrera's Instagram when she saw the style she wanted. Immediately, Herrera's team got to work on the dress. Without the model knowing, Herrera's tailors added in the turquoise accents and they even sewed Rhoda's initials into the fabric to make the model's dress feel special.
"I didn't really know what I wanted going into it," Rhoda said. "But, then, when I had my last fitting a week before the wedding, they had added little touches that nobody else would have. It was really, really sweet."
As part of Dressbarn's new "What's In A Name" campaign, the brand's objective is to empower women with clothing that makes them feel more confident. Employing the hashtag #LabelMeConfident, Dressbarn hopes that this new campaign will bring back some sparkle into the brand and into the lives of customers.
"I think that certain things that we put on when we are going out or we have an important job interview, that can really change the way that you feel," Rhoda said. "When something fits really well or, you know, you feel a little bit brighter, you stand up a little bit taller, I think that that's what everyone is looking for. There are a lot of dresses in this collection that really do that."