Forget the ice cream truck! This week, we were chasing down the Benefit mobile brow studio -- the aptly-named PrimpMobile -- which hit the streets of New York City so beauty buffs could indulge in a free brow service. Now, the bus is hitting the road and could be making an appearance in your town soon! All you have to do is spread the word on social media. Until April 29, you can request a visit from the PrimpMobile by simply snapping a picture of your city that makes you laugh or smile, and uploading it to Instagram or benebrows.com. Once you've tagged @BenefitCosmetics in the photo, make sure to hashtag the name of your city (check out the full list here) along with #PrimpMyBrows to make sure your entry is counted. If your area gets enough votes, the Benefit PrimpMobile will take a road trip your way to give your arches a little TLC! Now if that's not an excuse to rally your friends in the name of beauty, we don't know what is.
benebrows.com for more information, and start snapping your pictures now!