See Gwyneth Paltrow's New Makeup Line for Juice Beauty

See Gwyneth Paltrow's New Makeup Line for Juice Beauty
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This story first appeared in the February 2016 issue of InStyle, available now on newsstands and for digital download.

If there's any star who defines clean living, it's Gwyneth Paltrow. Now the actress has put her health-conscious mind to creating makeup, collaborating with Juice Beauty to develop a line of 78 plant-based products, from foundations to shadows. While her years of glam sessions piqued her fascination, it was her preteen daughter Apple's obsession with YouTube tutorials that further inspired her to make toxin-free options.

Time Inc Digital Studios

Like Juice's main collection, it's organic, but the difference is she expanded the range of color choices, focusing more on saturated hues extracted from fruits and plants, like purple carrots and crushed rose petals. "It's also totally edible," adds Paltrow. "Though I don't recommend eating it. I could make you something much tastier."

All products starting at $20; available at

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