Ready to consciously uncouple from the harsh chemicals in your makeup bag? Let Gwyneth Paltrow and Juice Beauty lead the way. Over the summer, the star announced plans to release a color cosmetics line with the organic brand, and the full range of products have just launched—two months ahead of the initial March rollout date. Inspired by her daughter Apple's love of YouTube beauty tutorials, Paltrow's Phyto-Pigments makeup collection contains 8 products ranging from illuminating primer to lip color.
In true Gwyneth fashion, all of the products are completely vegan and non-toxic. "It's also totally edible," she tells us in our February issue, on newsstands now and available for digital download. "Though, I don't recommend eating it. I could make you something much tastier." Looks like her go-to ingredients, such as fruits and purple carrots, serve purposes outside those Goop-approved gluten-free recipes. Shop Paltrow's Phyto-Pigments lineup now, priced between $20 and $36, at both juicebeauty.com and ulta.com.