The team at Goop has out-spoofed the greatest spoofer of all, and the results are hilarious. Gwyneth Paltrow's lifestyle site fired back at Stephen Colbert in response to the "launch" of his parody lifestyle brand, Covetton House. Goop was among the celebrity brands—including Blake Lively's Preserve and Reese Witherspoon's Draper James—lampooned in the comedian's promotion of his new fictional venture.
In what is possibly the wittiest of all blog posts, "6 Fail-Proof Tips for Launching a Men's Lifestyle Site", Goop proved they can not only take a joke, but that they can also take them one step further.
"We know we speak for everyone when we say, it's about time someone brought a sausage or two to this clam bake," the post begins. "The lifestyle space, however, is not as easy as it looks, so in the spirit of sisterhood, here are some ideas for a successful launch."
The "tips" offered by the site include "get good at telling people what to do" and our favorite: "find legitimacy by latching onto obscure trends."
"Our bet is that men with perfectly curated lifestyles will soon be swapping their kombucha for the next artisan wellness mocktail—Up Mountain Switchel: An American Heritage Beverage," the post muses. "This historic recipe has been passed down through generations of Vermont farmers, only to be resurrected in the alleys of Bushwick by two brothers who hand-craft every batch from meticulously sourced ginger, organic apple cider vinegar (raw, of course), and the highest-grade maple syrup."
Well played, Goop. Well played.