Gwyneth Paltrow's Goop knows no bounds. A week after announcing the birth of Goop Press, the 43-year-old disclosed that her lifestyle media empire would be taking on New York City, albeit temporarily, with a holiday pop-up store.
Goop Mrkt will open the doors to its Manhattan digs in Columbus Circle's Time Warner Center on Nov. 23 and will serve up luxury Paltrow-approved gifts until Dec. 24, according to a press release.
Although a first for the mean streets of N.Y.C., the holiday pop-up store is actually Paltrow's fourth. Los Angeles, Dallas, and Chicago have all hosted Goop Mrkts in the past.
As for merchandise, the star of the show will easily be the preview of Valentino's new Wonder Woman–inspired collection. Yes, the superhero. Select pieces from the Valentino x Goop "Wonder Woman Valentino" capsule collection will be available at the store—and will be a sneak peek at the fashion house's larger Wonder Woman collaboration (which debuts in April), described by Creative Director Maria Grazia Chiuri to WWD as "a little punk and a little bit rock and roll in attitude."
If superhuman style isn't up your alley, the New York Goop Mrkt will also stock brands like Stella McCartney, Carven, Kjaer Weis, Juice Beauty and Staub, as well as plenty of products from Goop sponsors, Smartwater Sparkling, Skagen, Reebok, Carbon38, and Dewar's.
See pieces from the Valentino x Goop "Wonder Woman Valentino" capsule collection below.