If there’s any Hollywood starlet whose taste we rarely question, it’s that of Oscar-winner and Goop founder Gwyneth Paltrow. The 43-year-old blonde goes above and beyond to work with the finest brands (think: Valentino) and takes on rare, often painful procedures to help maintain her always-youthful glow. Now, Paltrow is using her decisive point of view to serve as the global Charity Brand Ambassador for luxury watch brand Frederique Constant.
“I am very proud to be Ambassador of the Frederique Constant Charity campaign,” Paltrow said in a statement. “I think Frederique Constant is a wonderful company and we are all aligned in our passion for charity and giving back. Its amazing to be able to work with a company with a strong value system.” With each watch sold from the Ladies Collection, $50 will be donated to charities related to children, women, and causes of the heart.
The campaign, shot by photographer Tom Munro, shows Paltrow relaxing on a plush couch in a sleek, minimalist setting. The promotional shot also features two timepieces from the Delight Automatic Collection, one in a rose gold stainless steel polish and the other in silver.
This, of course, isn’t the first time Paltrow has proven to give back to the community. On Wednesday afternoon, the star took to Instagram to share an image in support of Jessica Seinfeld’s Good+ Foundation, which helps move families and children out of poverty.