With New York Fashion Week just a couple of days away, Gucci is already making a big statement away from the runway.
The fashion house debuted a huge art mural in Soho Tuesday, as a part of their new partnership with Colossal Media. In a press release, the company announced that the wall will serve as a way to highlight the "beauty and and uniqueness of the almost forgotten art form of hand painted outdoor advertising."
Revealing the #GucciArtWall, covered with a hand-painted illustration by San Francisco-based artist @mrsjaydefish which features in the #GucciSS17 collection. See her work created over the 2,500 square feet wall in Soho on Lafayette Street, between Prince and Spring Streets, New York City. #AlessandroMichele
The mural launched with a designed by San Francisco-based illustrator Jayde Fish, who caught the eye of Creative Director Alessandro Michele, thanks to her Instagram page. Michele was so impressed by Fish's designs that several of her illustrations are also featured in the Women's Spring/Summer 2017 collection. The wall mural itself was hand-painted by Colossal Media, a company that specializes in outdoor ads and murals.
It took six days to paint the illustration, which shows a woman looking through a telescope on a journey into the unknown. It debuted Tuesday to coincide with NYFW, and will remain up and covering the majority of a massive 2,500 square foot wall, until the end of March.
Locals and those visiting the city during that time will also have access to a Snapchat geofilter, which was created by Fish.