Gucci creative director Alessandro Michele’s deconstructed notions of gender were a hot topic of discussion after the designer made his fall 2015 debut with the brand. Now, the Italian fashion house is once more pushing the fashion envelope by choosing to showcase its men’s and women’s collections together beginning in 2017.
“It seems only natural to me to present my men’s and women’s collections together. It’s the way I see the world today,” Michele reportedly said in a statement. “It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my story telling.”
Gucci is also collaborating with the Camera Nazionale della Moda (the Italian Chamber of Fashion) to maintain its “see now, buy later” schedule, a move that’s far different from both Tom Ford and Burberry’s new direct-to-consumer shakeup away from how collections have been traditionally presented.
“Moving to one show each season will significantly help to simplify many aspects of our business,” Marco Bizzarri, president and chief executive officer of Gucci said Tueday morning at the New York Times International Luxury Conference. “Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality.”
We’ve already seen what a boy-meets-girl showdown would look like, too, with Michele previously delivering a dose of male models walking down the women’s ready-to-wear runway and vice versa. Though the brand has yet to confirm whether its new approach will make its debut during men’s or women’s fashion week in 2017, we do know the first joint show will be presented at Gucci’s new Milan headquarters on Via Mecenate.