Jennifer Lopez has a lot going on: She's the mother of 2- year-old twins, a new judge on American Idol and the producer of a new TV show about nannys in Los Angeles. But her most glamorous endeavor of the moment has to be this month's launch of her new fragrance, Love & Glamour ($49.50/1.7 oz, macys.com). The perfume, which has notes of guava, jasmine and sandalwood, is meant to capture the extravagance and elegance of the star—and comes with an ad campaign that does just that. We caught up with Lopez's longtime hairstylist Oribe to talk about his inspiration and execution on the set of the Love & Glamour ad campaign shoot. "Jennifer came up with the concept for the ads," he told us. "She wanted gorgeous, Rita Hayworth hair." Click on to see the behind-the-scene pics and to hear more from Oribe, and check out the October issue of InStyle (on newsstands now) for an interview with Lopez!