Gina Rodriguez Launches a Powerful #MovementMonday to Support Latino Actors

Gina Rodriguez Launches a Powerful #MovementMonday to Support Latino Actors
Runway Manhattan/AFF
Shop This Post

Diversity in the entertainment industry (or lack thereof) has been a topic at the forefront of many people's minds as of late, including Gina Rodriguez. And the Jane the Virgin actress is doing something about it: On Monday, she announced that she's taking a step towards diversifying movies, TV, and the like with an inspiring Instagram campaign.

Rodriguez took to her feed to post a photo of actor Oscar Isaac and introduce her followers to her #MovementMonday campaign to celebrate and unite Latino actors across the country. "This is Oscar Isaac. He is a Guatemalan American actor. This is a picture from Ex Machina directed by Alex Garland and was released this past year," she says. "With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a tv show soar to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos In blockbuster films, as leads in tv shows Etc. My solution is this, support is needed."

RELATED: The Academy President Cheryl Booth Isaacs Releases a Statement About This Year's Lack of Diversity

The actress went on to say that the Latino community across the country needs to support each other if they want to see more Latinos in starring roles. "Each Monday I will highlight a latino artist we can support. Let us use our numbers and powerful voices to prove we support one another, to prove we can make a box office hit, to prove they need to support all the various Latino cultures in the media. That can be one part of the solution, so next year we have many movies that are worthy of Oscar contention!"

Movement Monday's. This is Oscar Isaac. He is a Guatemalan American actor. This is a picture from Ex Machina directed by Alex Garland and was released this past year. With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a tv show soar to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos In blockbuster films, as leads in tv shows Etc. My solution is this, support is needed. Right now there isn't one Latino that can Greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don't believe we can make their money back. I am told time and time again "Latinos dont watch Latino Movies. Latinos don't support each other" and sadly that is true. I'm not saying go and see a movie you don't like to blind support, im saying if you want to see us represented on film and tv, if you want to see Latinos nominated for Oscars, we NEED to support one another. The industry sees money, the excuse can't just be racism. We can make a difference in a very powerful way if we unite our support as one Latino community. Oscar Isaac, in my opinion had an Oscar worthy performance in this film. Let's start making noise with where it matters most, where we put our dollars. Go support these films, watch these shows (mine is on tonight by the way, shameless promotion feel free to watch on the CW) and we can take making a change into our own hands. Each Monday I will highlight a latino artist we can support. Let us use our numbers and powerful voices to prove we support one another, to prove we can make a box office hit, to prove they need to support all the various Latino cultures in the media. That can be one part of the solution, so next year we have many movies that are worthy of Oscar contention! #MovementMondays Pick any Latino currently working we can support!

A photo posted by Gina Rodriguez (@hereisgina) on

Rodriguez is also encouraging her followers to get in on the action, asking them to nominate Latino actors and actresses that she can shine a light on with her #MovementMonday posts. This is a campaign we can definitely get behind.

Sponsored Stories


 
Back to Top