When it comes to Gina Rodriguez's beauty philosophy, the star definitely takes after her mother, who passed down the most empowering approach we've heard yet. "My mother used to tell me constantly, confidence is the most beautiful dress on a woman, and it's so true. I think beauty starts within your soul and within your character work," she tells us. "If you're constantly working on being a better human being, growing, giving, being kind, and serviceful, that grows to an extent that it doesn't matter what you're wearing or if your hair has frizz today and maybe none tomorrow. You're doing the best you can, and inside it's always beautiful. That's where it starts for me, and I really love my mom for giving me that." Not to mention, her look-good-feel-good mindset. After seeing her mother walk out the door as confidently as she does following a coat of lipstick, some blush, and a small amount of hair product, Rodriguez is definitely a believer in the mood-boosting power of a beauty ritual. If you need further proof, we figure that beyond-perfect blowout she rocks on the set of Jane the Virgin is pretty convincing.
Though one would imagine it would take some work to get hair as glorious as the star's, she likes to keep her product lineup simple, and rarely changes out her staples. To her, consistency is key when it comes to maintaining hair health, which makes her recent partnership with John Frieda even more perfect, considering that she's been using the brand since the age of 12. "It was perfection, because I grew up in a household that lived by John Frieda Frizz Ease. All my sisters used it, my mom used it, it was a staple in my household," the star says. "I've been blessed with a growing career and have the platform to speak to so many more women and men, so it's important that I still stay true and connected to the things that have helped me along the way, and that are real to me. There are things about me that will never change, and that's definitely one of them. Just because I'm a lead in a TV show, doesn't mean I'm gonna stop buying my products at CVS!" Don't be fooled by the Golden Globe Awards that she's got—she's definitely still Gina from the block.