Like the respective empires of lip kits and contour sticks that came before it, Gigi Hadid's Jetsetter Palette for Maybelline is already selling out and breaking the internet—at least, it did during its launch across the pond.
On the heels of the sneak peek Maybelline gave their Instagram followers yesterday, the first product from the model's collaboration with the brand was launched in the U.K. today, and it promptly flew off Boots shelves in about 90 minutes. To be fair, we can see why. The palette includes mix of tawny neutral shadows, concealer, lip gloss, contour, highlight, and blush stripes, as well as a tiny tube of mascara. They're items Hadid herself takes along while flying around the globe, not to mention, are probably staples in your own makeup bag.
You guys have so much in common, right?
INTRODUCING THE #GIGIxMAYBELLINE JETSETTER PALETTE: I always wanted a palette that I could throw right in my purse or travel bag and know I have everything to do a light-everyday look, quickly and easily. I didn't want to have to open my makeup bag in the car or on a plane and take all the products out and worry about dropping anything or having somewhere to set it while I held my mirror. The Jetsetter Palette includes contour powder/bronzer, blush, powder highlight, concealer, lip gloss, eye shadow, black powder liner, a mini mascara, mini blush/contour and liner/eyeshadow brushes AND a mirror!!! I love mixing it up and using the lip as cheek tint, the eyeshadow to fill my eyebrows, blush on my eyelids, concealer as a nude lip base, etc. It's the most luxurious touch-up ever!!!!!! Can't wait to see how & where you use yours! 🛩☁️💕 COMING SOON TO @ULTABEAUTY 🇺🇸 !!!! OUR EXCLUSIVE UK Jetsetter Palette DROP - @BOOTSUK ONLINE - SOLD OUT IN LESS THAN 90 MINS THIS MORNING!!!! 🇬🇧 THANK YOU SO MUCH! Stay tuned to @maybelline for launch dates for your country!
The streamlined shape clad in a milennial pink color scheme ensures the products travel well, and although U.K. customers are awaiting the next restock, the palette is expected to hit the U.S. any day now—althoguh Maybelline’s U.S. website indicates Gigi x Maybelline will launch here on Oct 21st.
Hadid revealed that the palette would be arriving exclusively at Ulta soon, and you can sign up at ulta.com to receive updates via email. It's a good move, considering the palette sold out completely at lightning speed. Still, we'll be keeping our ear to the ground and our eyes to the Maybelline social channels for any developments.