Florence Welch's Lollapalooza Fashion Discovery: Toujouri

Florence Welch's Lollapalooza Fashion Discovery: Toujouri
Daniel Boczarski/Redferns via Getty; Courtesy Photo
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As much as Florence Welch loves to wear high-fashion labels when she performs, often donning Chanel, Elie Saab, Gucci, and more, she also loves to discover (and show off) up-and-comers, like when she wore this burgundy floral print design by Toujouri to Lollapalooza this weekend. Central St. Martins graduate Lama El-Moatassem launched the label—which is the Arabic word for treasure chest—three years ago, and this is the first time one of her pieces landed on tastemaker Welch. “Florence embodies confidence and elegance in both her work and sense of style, the very woman I design for, and am inspired by,” the designer told InStyle.com. “She truly brought this look to life on stage. The soft draping of the fabric highlighted the effortless grace and energy of her movements perfectly.” Beautiful! Find out more about the rising label at toujouri.com.

Plus, see more concert looks.

Florence Welch's Performance Style
We Love Florence's Heidi Braid
Would You Wear a Swan Like Florence?

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