When it comes to the '70s revival in fashion, few muses come close to the bohemian perfection that British singer Florence Welch has achieved. In fact, Welch has inspired fashion so much she's been anointed the latest Gucci watches and jewelry ambassador. In a candid conversation with Alexa Chung (another style-setting Brit, mind you) to announce the news, the musician held forth on the secrets to her style, which are exactly as rock n' roll as you might have suspected.
In the Gucci collections, Welch sees bits of her own style, a connection she describes as, "kind of psychedelic granny influences, which I’ve been dressing for quite a long time." She's also not a Marie Kondo-neat freak. Living a musician's life, she traveled in a van for her initial tours, where things became a bit chaotic as she was cramped for space, she said. Plus, "as we were touring, I started picking up Little bits of vintage jewelry here and there, and it sort of became a little memory of every place that I've been to," Welch said.
Truth is, jewelry has become an inseparable part of her. "I feel naked without jewelry," Welch said. "If I step out without rings, I feel kind of weird." Welch is so attached to her pieces that she's even willing to suffer for style. "One time, I had a necklace on stage and I just kept getting hit in the face. Sometimes I wish I was just more static performer," she said.
But if Welch's inspiring style (just see her killer Instagram account for evidence) can feel intimidating to mere mortals, the chanteuse promised she can also dial it way down. "When I'm working really hard at a project or like making an album, I can't get dressed," Welch confessed. "I just have to put on the most simple pair of leggings or black t-shirts and go to the studio because actually getting dressed is a form of creative expression. And it's a form of using your imagination, and I like to put a lot of thought into it. And when I make a record, I have no other thoughts left."