Get the First Look at Kylie Jenner's New Puma Campaign

Get the First Look at Kylie Jenner's New Puma Campaign
AKM-GSI

Kylie Jenner’s new deal with Puma was widely contested by brother-in-law Kanye West, but the collaboration is truly happening and we now have the photo evidence. Puma’s marketing team clearly knows their audience, as they unveiled the first look at Jenner’s campaign on Snapchat, the reality star’s platform of choice.

In the first images from Puma’s spring/summer 2016 women’s training campaign, Jenner looks sporty (and sweaty!) in a purple sports bra and printed leggings, donning a medicine ball and posing in the perfect position for some crab walks.

Kylie in PUMA's snapchat (puma)

A video posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on

Kylie in PUMA's snapchat (puma)

A photo posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on

Kylie in PUMA's snapchat (puma)

A photo posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on

Kylie in PUMA's snapchat (puma)

A video posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on

In another look, the youngest Jenner flexes in a dark sports bra and a pair of colorful shorts, giving the camera her classic smize.

Kylie in PUMA's snapchat (puma)

A photo posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on

The savvy businesswoman also took to Instagram Friday afternoon to post some poolside photos of herself in a Puma top and bottom:

A photo posted by King Kylie (@kyliejenner) on

I love Orlando (lmfao someone said my shadow looks like a horse. I'm dead)

A photo posted by King Kylie (@kyliejenner) on

RELATED: Caitlyn Jenner Is the New Face of H&M Sport

As the clever PR team put some well-placed cameramen and “coming soon” emojis in the way of Kylie’s footwear, so we can assume the star is donning something major—we'll just have to wait until the campaign launches on April 1 to find out.

 
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