If you've ever left home in a hurry while rocking wet hair fresh out of the shower, then this Fashion Week trend is for you.
Wet hair officially became a look on the catwalks of Altuzarra, Donna Karan, and Alexander Wang among others, and while Wang's girls (far right) were deliberately made to look disheveled---in line with his Marilyn Manson, '90s goth aesthetic---Donna Karan's slicked down 'do (center), and the shiny chignon at Altuzarra (far left) translate just as well into the real world as they do on the runway. "You want to have a wet effect, instead of looking like a cat that fell in the bath," says Altuzarra lead hairstylist Odile Gilbert, who combed Moroccanoil Hydrating Styling Cream ($34; moroccanoil.com) into models's hair with her fingers to impart a slicked-back appearance. Instead of starting with soaking-wet strands and adding product to keep the shiny finish intact, the pro recommends drying your hair completely, then adding product on top. "When you dry it, you get the same texture you have when you're at the beach," she adds. "Keep a little volume on top so the hair doesn't look flat, but no volume at the back. We flattened the chignon in an organic way to emphasize the shape of the head."
If you prefer to go slightly lighter on the product, a sole area of wet fringe as seen at Donna Karan might be more your speed. Try your hand at the look by giving your strands a precise side-part that lines up with the arch of your brow, then run a flat iron over your length to lock in a bone-straight texture. Run a dollop of strong-hold gel over the front portion, then brush through with a fine-toothed comb in a downward motion to evenly distribute the product. Clip the gelled area in place for a few minutes, and for extra insurance, hit hair with a dryer covered in a diffuser attachment to help hair set in five seconds flat.
Check out more of the best beauty looks from Fashion Week in our gallery!