Whoa—Santa, is that you? It appears Kris Kringle has gotten a fashionable—and, dare we say, kind of sexy—makeover, just in time for the holidays. Thanks to Toronto's Yorkdale Shopping Centre, Santa Claus has traded in his traditional red fur-trimmed suit in favor of some much sharper duds, and it's all for a good cause.
Yes, you can meet Fashion Santa, who is portrayed by model Paul Mason, but that's not where the Christmas fun ends. For every selfie posted with the hashtag #YorkdaleFashionSanta, the mall will donate $1 to the Sick Kicks Foundation, up to $10,000 (see a list of his appearance dates here).
Along with his appearances, Fashion Santa also donned some of the season's hottest designers (think Burberry, John Varvatos, and Salvatore Ferragamo) for Yorkdale's holiday campaign, plus shot some videos along the way. Check out some of them below, plus head over to yorkdale.com to see more.