There's a tiny white bottle of serum making the rounds among beauty enthusiasts on Instagram, and every time a few drops are applied to a damp beauty blender sponge, a flawless contour takes shape in 15 seconds flat—albeit with the help of some editing magic, of course. The product in question? Farsali's Rose Gold Elixir, a nutrient-rich oil with a generous dose of 24-karat gold flakes used in the formula. Farsali's elixir was created by YouTube beauty guru Farah Dhukai's husband Sal Ali, and the brand's moniker is a combination of the both of their names. No surprise here, it has gained a following almost as large as Dhukai own.
If Instagram hadn't introduced the idea of using the product to blend out foundation, our first instinct would have been to apply it directly to the skin as a serum, which it works wonderfully as, but its uses don't stop there. You can apply a few drops directly to a kabuki sponge, which gives your cream blushes and concealers a seamless finish, and can be mixed in with a full coverage foundation to thin it out. We've even seen a few videos where a drop was dabbed onto the lips, providing some much-needed hydration before a matte liquid color gets swept over the top. Bottles are priced between $35 and $54 at farsali.com, but considering their current sold out status, you'll want to stalk their social media for any news of restocking. No joke, they go faster than a Kylie Lip Kit.