Gwyneth Paltrow is becoming quite the force to be reckoned with in the beauty world. Following her recent 78-piece plant-based cosmetic collection collaboration with Juice Beauty, the star has teamed up with the green beauty company again to launch her first skin-care line, goop by Juice Beauty, now available on goop.com.
The all-natural six-product collection includes every product clean-enthusiasts need in their daily skin-care routine like a lightweight moisturizer, cleanser, face oil, eye cream, night cream, and exfoliating facial mask that are all packed with plant-based juices and botanical oils to hydrate and rejuvenate skin.
“There’s this myth that if it’s not loaded with chemicals, it can’t possibly work,” Paltrow said of the inspiration behind the line. “Actually pure organic and natural formulas can work as well as, if not better, than conventional products. We’ve created luxurious, clean, organic formulas that are proven effective—we hope they change the way women think about skin care.”
InStyle has an exclusive behind-the-scenes sneak-peek of Paltrow shooting the website campaign for Goop’s first skin care line.
Gwyneth puts her best mask forward for the cameras in Goop by Juice Beauty Exfoliating Instant Facial ($125; shop.goop.com), a mask that contains alpha and beta hydroxy acids to gently slough away dead skin cells for a radiant, glowing complexion. The six-product line, ranging in price from $90 to $140, is now available on goop.com.