The French Face Cream Makeup Artists Swear By Will Soon Be Available at Target

From hanging backstage at fashion week or on set for shoots, we've spied plenty of makeup artists with a specific blue and white tube of moisturizer in their kits. Now, the French cult classic cream from Embryolisse is launching in Target this week (Lait Crème Concentré, $28; target.com), so you don’t need a trip to France to stock up (even though Paris is always a good idea). Here are some of the reasons why makeup artists love it, and why you might want to consider adding it to your own regimen:

“I've found that it's gentle enough for everyone. When I worked during fashion weeks, I would find that many girls would do shows back-to-back; this helped calm the skin. It makes the texture of your feel smooth and even without being a true primer."—Allan Avendaño, makeup artist who works with Sarah Hyland and Zendaya

“Skincare is such a major part of a great makeup look. Dehydrated skin equals dry, flaky makeup, and this absorbs right into the skin and gives a beautiful glow. Makeup sits on top of it nicely without sliding or getting top shiny."—Daniel Chinchilla, makeup artist who works with Ariana Grande

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“I used this cream when I lived in Paris. It's quite rich, but works for those who need more hydration to get a glow."—Pati Dubroff, makeup artist who works Kate Bosworth and Kirsten Dunst

“This super-hydrating cream can act as a primer and as a makeup remover. It leaves the skin smooth and soft, allowing makeup to glide on seamlessly. The texture is a creamy lotion and just melts into the skin.”—Kira Nasrat, makeup artist who works with Gwyneth Paltrow and Jamie Chung